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About Us


Founded in 2011, ALLURE is a place where beauty, sophistication, and style emerge. ALLURE is an Australian owned company, with three boutiques across Melbourne, and an online store. 

We bring the latest designs and trends direct from Italy to the Australian market. Offering a limited collection of womenswear that has been made and designed in Italy, Dallitalia Denim, and a unique range of handbags and accessories that have been exclusively designed for the ALLURE boutiques. We aim to provide the most contemporary and on trend looks from Italy. 

A core focus for us here at ALLURE, is longevity, durability, and quality – we pride ourselves on bringing in new styles for the graceful, yet individual woman, the bold and the empowered. 

You will find that all of our ALLURE exclusive collections pay homage to a European lifestyle, with pieces that can transition from day to night, and from work to social outings.

With 11 years in the industry, ALLURE has become a one-stop destination for Italian clothing and accessories.